Have you ever seen a link that looks particularly tailored to a company or business and thought, “How did they get that special link made just for them?!” If so, you were probably looking at a branded link. Branded links are shortened links that can be customized to match a site or company, and they’re…
AdWords campaigns just got a whole lot more interesting. Imagine being able to run a search campaign and display retargeting ads just to those that click on your link? Enter a new marketing strategy called search retargeting. Search retargeting allows you to show banner ads to potential customers based on their keyword searches in Google….
A successful campaign can be measured by monitoring three key performance indicators from your RetargetLinks dashboards.
Segmenting consumers with link retargeting lets advertisers use content such as email lists or social media followers to show up to 15 targeted banner ads.