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Tag: content marketing

September 6, 2017 / Serge Salager / 4 Comments

Content Retargeting: Leverage Intent to Increase ROI

User Intent

Content retargeting is the newest way to take your marketing efforts further. You no longer have to spend your budget showing ads to customers that aren’t interested. Instead, with content retargeting, you now have the ability to target the right customer, based on what they click.

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August 6, 2017 / Serge Salager / 7 Comments Featured

What is Link Retargeting?

Link retargeting

To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link retargeting really allows you to…

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